Adi Ghosh

B2B segments, especially groups and events business, have been on the ascendancy for the last 3 years. With a complex ecosystem and a heavily intermediated structure, organizations have struggled to look beyond sourcing, booking and fulfilment.

This session will explore the role that AI can play as a true disruptor and create memorable guest experiences as well as create opportunities in loyalty, ancillary revenue, bleisure as well as reimagining the concept of groups.