Brian Delaite

VP Sales & Business Development LS Direct Marketing

Brian has over 30 years of direct marketing experience working with top national brands, specializing in new customer acquisition and CRM. At LS Direct, Brian is responsible for vertical market expansion, branding initiatives, and new product launches, including the successful launch and explosive growth of Boomerang direct®, a breakthrough direct mail retargeting solution. His mission is to offer brands measurable, personalized postal solutions, tracking their incremental effectiveness through SmartDash, LS Direct’s marketing effectiveness dashboard reporting tool.

Prior to joining the firm, Brian spent 18 years as Executive Vice President/Partner and founding member of Belardi/Ostroy, a full-service direct marketing and creative agency based in New York City where he was instrumental in the growth of the company across three divisions. Brian earned a double major (B.S.) in Marketing and Communications from Babson College.