Carmela Luzzi Watson

Sr. Brand Director Viator, A Tripadvisor Company

For the last 18 years, Carmela has been working to connect brands with the right audiences through culture and emotional storytelling. Whether heartwarming, comedic, inspiring or fun, the work she does makes you feel something. As the Brand Director for Viator, a Tripadvisor company, it’s her job to oversee all customer touchpoints to ensure those customers know and love Viator. As part of this role, Viator launched their first ever national marketing campaign under her direction to become more recognizable and memorable. Using creativity, innovation and cultural zeitgeist, she brings a renewed energy to a brand that provides 300,000+ unforgettable travel experiences to millions of people around the world. In her previous role as VP, Marketing for VICE Media Group, she oversaw all brand marketing for all lines of business. Several award-winning campaigns were launched under her tenure including Emmy’s, Webby’s, Ad Age awards and more. Prior to her work at VICE, she held roles at Paramount Global (formerly ViacomCBS) and worked on many of their tentpole events for brands including the MTV VMAs, VH1's Divas and several others supporting brands like Aveeno and Dove Chocolate. She also launched national digital marketing at Ampersand (formerly NCC Media). Lastly, Carmela serves on the Board of Directors for The United Theater, a cultural arts center in her hometown.