Diane Koczur is a highly creative, results oriented visionary with over two decades of progressive digital marketing experience specializing in online brand management, website design and development, and email marketing. As the Director of Marketing for Evans Hotels, Diane leads a team on the development of websites, brand awareness, and user experience in both the physical and virtual environments. In addition, she oversees optimization of search, paid social, meta search, SEO, content and display media. Diane develops marketing strategies to acquire new guests and increase guest retention rate for the San Diego hotel market; and meet business, profit and growth objectives.