Diane Koczur

Diane Koczur

Director of Marketing Evans Hotels

Diane Koczur is a highly creative, results oriented visionary with over two decades of progressive digital marketing experience specializing in online brand management, website design and development, and email marketing. As the Director of Marketing for Evans Hotels, Diane leads a team on the development of websites, brand awareness, and user experience in both the physical and virtual environments. In addition, she oversees optimization of search, paid social, meta search, SEO, content and display media. Diane develops marketing strategies to acquire new guests and increase guest retention rate for the San Diego hotel market; and meet business, profit and growth objectives.

Competing for the Individual Traveler: Loyalty, Experience, and Personalization

11:20 AM KEYNOTE PANEL DISCUSSION - Connected Touchpoints: Building Brand Confidence Across a Fragmented Travel Journey

Today’s travelers move across web, social, mobile, contact, and on-property interactions as they plan, book, and experience their trips. When these touchpoints fall out of sync with the brand promise, trust erodes and conversion slows, especially in a complex booking journey.

Explores how travel brands are keeping the experience consistent as guests navigate channels and stages. Leaders will discuss how to align communication and expectations across channels, connect digital and human touchpoints, and ensure that the experience travelers receive reflects the promise made upfront. When touchpoints feel connected, travelers gain confidence, move forward more easily, and arrive better prepared, strengthening satisfaction and repeat behavior.

Tune in as travel leaders share how they are:

  • Keeping messaging and experience consistent across digital and human touchpoints
  • Strengthening brand confidence with clear, timely, expectation-setting communication
  • Reducing friction as guests move between channels and stages of the journey
  • Creating connected experiences that support satisfaction, repeat visits, and long-term loyalty

Check out the incredible speaker line-up to see who will be joining Diane.

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