George Edwards

Completing a digital transformation is no small feat, especially for legacy organizations who may be entrenched in outdated systems. Many are only now transitioning from legacy property management systems to modern cloud platforms. So, how do you break free from the past and leap into the future?  

Join this panel discussion to gain valuable insights from real-world digital transformations.   

• Aligning departments—marketing, CX, and UX—for seamless collaboration 
• Uncovering key criteria for appropriate vendor selections 
• Balancing stakeholder demands and managing difficult conversations along the way 
• Harnessing CDPs to enhance marketing and personalize experiences 
• Navigating limited resources and competing priorities 
• Building a roadmap to drive success in the digital era