George Edwards

Completing a digital transformation is no small feat, especially for legacy organizations who may be entrenched in outdated systems. Many are only now transitioning from legacy property management systems to modern cloud platforms. So, how do you break free from the past and leap into the future?  

Join this panel discussion to gain valuable insights from real-world digital transformations.   

• Aligning departments—marketing, CX, and UX—for seamless collaboration 
• Uncovering key criteria for appropriate vendor selections 
• Balancing stakeholder demands and managing difficult conversations along the way 
• Harnessing CDPs to enhance marketing and personalize experiences 
• Navigating limited resources and competing priorities 
• Building a roadmap to drive success in the digital era 

Join us for an insightful session led by former Disney colleagues who will walk through the journey of utilizing population modeling and data-driven personas to create personalized travel experiences. 

Drawing from their innovative work at Disney, they'll explore how different travel use cases are supported by data, revealing how digital signals can tailor experiences for various traveler personas. From providing compelling reasons to book a hotel to enhancing the appeal of a cruise, this session will demonstrate how advanced analytics and personalization can drive deeper engagement and increase bookings.