George Edwards is an executive at United Airlines with extensive customer expertise at brands like Disney, Delta Air Lines, and Hawaiian Airlines. He’s known for driving brand loyalty and significant revenue growth with premium products that were featured in Fortune, Elle, AFAR, T&L, and The Points Guy. His passion is to bring together groundbreaking work in digital AI transformations and physical luxurious customer experience enhancements – blending the worlds of travel and hospitality. Originally from Hawai’i, he is now based in Chicago, Illinois with regular travel to United’s airports where his teams develop the newest innovations in Clubs, Premium Services, and Airport experiences.