Heidi Frank

As the demand for personalized customer experiences continues to rise, travel companies are looking for innovative strategies to engage with their audiences more effectively. According to a Gartner poll, 85% of customers expect personalized interactions tailored to their needs and preferences.   

In this session, you’ll uncover proven methodologies designed to boost conversion rates through hyper-personalization, including best practices for leveraging AI.  Among the topics discussed: 

• Crafting optimized customer journeys via personas and behaviors 
• Harnessing best-in-class tools to collect customer data for personalized experiences and emotional connections 
• Organizing your internal teams and technology stack to orchestrate end-to-end personalized journeys 
• Empowering travelers to share relevant information to enhance their travel experience 

Are you a seasoned executive navigating the dynamics of a workforce that spans multiple generations, including newcomers to the professional scene? Do you struggle to understand their perspectives and to effectively communicate with them? 

Bring your questions to this Town Hall where senior travel executives come together to share insights on a range of topics related to the workplace. Discover what each generation needs to know to foster a cohesive, collaborative and highly effective working environment. We’ll delve into: 

• Understanding the perspectives and motivations of different generations in the workplace 
• Thinking through effective communication strategies to eliminate generational gaps    
• Developing the soft skills of younger generations as needed 
• Gen Z languaging and messaging