Jason Craparo

Neuroscience reveals that emotional triggers drive action more than logic, making storytelling a powerful tool for travel brands. By crafting authentic, relatable narratives, marketers can build trust, create personal connections, and inspire conversions. This session explores how to apply these strategies for maximum impact.

You'll learn:

·     Steps to start using neuroscience in your marketing strategy

·     Real-world examples of travel brands doing this successfully

·     Practical tools to help you attract and convert more customers