Kacy Cole

Chief Marketing Officer Holland America Line

Kacy Cole serves as chief marketing officer and leads Holland America Line’s strategic vision to bring the brand to market and enrich the consumer experience. Her role continues to support all brand initiatives in both trade and direct to consumer channels. She also leads e-commerce with accountability for the digital journey across all guest touchpoints from website, app and onboard. Under Cole’s leadership, Holland America Line has experienced record-breaking bookings, fueled by new innovative marketing initiatives and growth from e-commerce platforms. In addition, Cole led the transition to paid digital media in-house, enabling greater agility and responsiveness to demand.

Throughout her career, Cole regards herself as “a builder” and has led transformation by building and scaling capabilities for brands including T-Mobile, butter London, Tommy Bahama and more recently as senior vice president of marketing at creator commerce platform LTK. Cole holds a master’s degree in business administration from the Thunderbird, Graduate School of International Management and a bachelor’s degree in Art History from The American University of Paris.