Kerry Buzzell

Director, Loyalty Marketing Caruso

Kerry Buzzell is a senior marketing executive with over 20 years of experience driving growth and customer loyalty for premium lifestyle brands. At lululemon athletica, Kerry helped spearhead the company's US expansion from Canada, playing a key role in their transformation from a regional to a national brand.

As a leader at Sweaty Betty, Kerry orchestrated the brand's west coast expansion, developed influential celebrity and influencer relationships, and built robust clientele databases that significantly improved customer retention across markets.

Following her success in women's athleisure, Kerry brought her expertise to Road Runner Sports, where she leveraged her passion for running to oversee their loyalty program, adding additional tiers to the established program. Her strategies enhanced member engagement through personalized experiences and improved digital touchpoints, creating a more cohesive customer journey.

Currently, Kerry serves as the Director of Loyalty Marketing at Caruso, where she oversees the Caruso Signature loyalty program. Under her leadership, the program has successfully united customer experiences across Caruso's diverse hospitality, residential, and retail properties, strengthening the overall brand ecosystem and increasing cross-property engagement.

Kerry holds a Master’s degree in Education and is a proud UCSB Gaucho alumni. A dedicated runner and mother of two, she brings her passion for fitness and authentic connections to both her personal and professional life in Los Angeles.