Kevin Rivera

VP of Digital Marketing Collette

Kevin Rivera is the Vice President of Digital Marketing at Collette, where he leads a dynamic team specializing in email marketing, social media, performance marketing, and SEM/SEO. His background in ecommerce and B2B lead generation led him to the travel industry where he has worked to harness the power of digital channels to enhance customer engagement and drive growth. Passionate about travel, Kevin enjoys exploring new destinations and finding the perfect beach with his husband and their rescue dog, Stevie.

Day 2: April 8th, 2025

12:45 PM PRIMARY ROUNDTABLES

Table #1

Creating the Right Work Environment Where Your Team Can Grow and Thrive

Jennifer Rouse

Director of Local Marketing

KOA, Kampgrounds of America

Table #2

Evolving Your Loyalty Program to Meet The Changing Needs Of Your Customer

Dave Van Saun

VP of CRM and Ancillary

Great Wolf Resorts

Table #3

Optimizing the Mobile First Traveler Journey: Strategies for Seamless Digital Experiences

Jenny Hakam

VP, Digital Products & Commerce

Marriott Vacations Worldwide

Table #4

Beyond the Booking: Creating an Always-On Digital Engagement Strategy

Kevin Rivera

VP of Digital Marketing

Collette

Day 3: April 9th, 2025

9:10 AM KEYNOTE TOWN HALL: From Gen X to Gen Z: Creating a Cohesive Generationally Diverse Workplace

Are you a seasoned executive navigating the dynamics of a workforce that spans multiple generations, including newcomers to the professional scene? Do you struggle to understand their perspectives and to effectively communicate with them?

Bring your questions to this Town Hall where senior travel executives come together to share insights on a range of topics related to the workplace. Discover what each generation needs to know to foster a cohesive, collaborative and highly effective working environment. We’ll delve into:

Understanding the perspectives and motivations of different generations in the workplace
Thinking through effective communication strategies to eliminate generational gaps
Developing the soft skills of younger generations as needed
Gen Z languaging and messaging

Check out the incredible speaker line-up to see who will be joining Kevin.

Download The Latest Agenda