Kristina Arrieta

Among the Topics: 

Table #1 

Creating Stellar content to Wow Travelers and Drive Conversions 

Kristina Arrieta 

Executive Director – Social Media 

MGM Resorts International 

Table #2 

Creating the Right Work Environment Where Your Team Can Grow and Thrive 

Jennifer Rouse 

Director of Local Marketing 

KOA, Kampgrounds of America 

Table #3 

Evolving Your Loyalty Program to Meet The Changing Needs Of Your Customer 

Dave Van Saun 

VP of CRM and Ancillary 

Great Wolf Resorts 

Table #4 

Optimizing the Mobile First Traveler Journey: Strategies for Seamless Digital Experiences 

Jenny Hakam 

VP, Digital Products & Commerce 

Marriott Vacations Worldwide 

Are you a seasoned executive navigating the dynamics of a workforce that spans multiple generations, including newcomers to the professional scene? Do you struggle to understand their perspectives and to effectively communicate with them? 

Bring your questions to this Town Hall where senior travel executives come together to share insights on a range of topics related to the workplace. Discover what each generation needs to know to foster a cohesive, collaborative and highly effective working environment. We’ll delve into: 

• Understanding the perspectives and motivations of different generations in the workplace 
• Thinking through effective communication strategies to eliminate generational gaps    
• Developing the soft skills of younger generations as needed 
• Gen Z languaging and messaging