Laura Hendricks

Laura Hendricks

SVP of Global Sales Human Security

Laura Hendricks is SVP of Global Sales at HUMAN Security, where she leads the company’s global sales organization and drives revenue growth across media, advertising, and digital commerce. In an era where humans, bots, and AI agents increasingly shape the customer journey, Laura and her team help enterprises establish trust as a foundational layer of performance. With more than 20 years of experience, Laura has built high-performing sales teams at the intersection of data and marketing. Prior to joining HUMAN, she spent five years at The Trade Desk as General Manager, Global Business Development, partnering with leading global advertisers and agencies to accelerate growth across the independent internet. Earlier in her career, she led strategy sales teams at Oracle Data Cloud (formerly Datalogix) focused on Retail and CPG, and held leadership roles at Gannett. Laura holds a degree in Communications and Marketing from Miami University and lives in Chicago with her husband and three children.

Designing the Future Travel Enterprise: Intelligence, AI & Data in Action

4:10 PM KEYNOTE PANEL - Winning the Battle for Traveler Discovery to Convert Reach into Revenue

Travel discovery is splintering across AI search, social feeds, OTAs, and reviews. Visibility decides which brands get seen and which get left behind. Learn how leading travel executives are adapting their discovery strategies to optimize for new ecosystems and translate visibility into conversion and brand loyalty that sticks. Move first to secure the spotlight or risk being lost in the noise.

Hear directly from senior travel leaders on the strategies that are helping them win top of funnel:

  • Deciding where to invest across AI search, social, OTAs, and owned channels
  • Debating when OTA partnerships drive growth and when they dilute brand visibility
  • Structuring content to maximize discoverability in AI and social ecosystems
  • Transforming fleeting visibility into repeat discovery and long-term loyalty

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda