Lisa Jordan

Travel brands may operate in different verticals, but they share a common customer. This workshop brings together executives from across the industry to collaborate on strategies for reaching, engaging and converting your shared customer at every stage of their journey.

Participants will be grouped by customer segment: Economy, Mid-Tier and Luxury Travelers to explore:

• Understanding and reaching the traveler at different touchpoints
• Maximizing engagement in a fragmented journey
• Tracking the untrackable: connecting with customers who leave little or no digital footprint