In sports, loyalty grows through emotional connection and shared identity. Fans return season after season, bring others along, and see the brand as part of their story.

In this unique cross-industry conversation, learn how sports brands turn casual spectators into devoted advocates and build loyalty that can be measured and sustained. Learn how they map fan engagement, keep ticket holders coming back, tailor messaging for different audience mindsets, and create a flywheel where every interaction strengthens commitment. The same principles can help travel brands deepen relationships, inspire advocacy, and foster loyalty that lasts well beyond a single booking.

Learn how major sports brands are:

• Reframing loyalty models to consider fan engagement levels in addition to traditional RFM, improving targeting and long-term retention.
• Strengthening brand identity through real-time incentive testing, personalized messaging, and experiences that deepen customer attachment.
• Building loyalty by applying proven engagement drivers that build emotional connection and sustain growth, while continuously testing to unlock new growth drivers.