Nemo Hajiyusuf

Alaska Airlines has become the first airline to introduce Natural Language Destination Search, offering guests a seamless and intuitve way to explore destinations and experiences. This innovative tool harnesses Microsoft and Open AI technology, supports 97 languages, and integrates with Alaska’s loyalty program. 

In this session, discover how Alaska implemented this cutting-edge solution and their vision for the next phase; an engaging Gen Z strategy built around a “Vibe Quiz” format powered by GenAI. You’ll leave with actionable strategies for: 

• Ideating and implementing innovative tools: key considerations 
• Understanding the data transformation journey that enabled Alaska to enhance its digital guest experience  
• Driving loyalty program integration for a more seamless user experience 

Completing a digital transformation is no small feat, especially for legacy organizations who may be entrenched in outdated systems. Many are only now transitioning from legacy property management systems to modern cloud platforms. So, how do you break free from the past and leap into the future?  

Join this panel discussion to gain valuable insights from real-world digital transformations.   

• Aligning departments—marketing, CX, and UX—for seamless collaboration 
• Uncovering key criteria for appropriate vendor selections 
• Balancing stakeholder demands and managing difficult conversations along the way 
• Harnessing CDPs to enhance marketing and personalize experiences 
• Navigating limited resources and competing priorities 
• Building a roadmap to drive success in the digital era