Blessy Townes

VP & Head of Digital Marketing & Branding Discovery Hospitality

Blessy Townes is a Hospitality Marketing thought leader and Asia-Pacific Travel speaker with over two decades of experience in Digital Marketing and a successful portfolio in SEO, PPC, Email Marketing, Social Media, E-Commerce and Online Reputation Management. With a Master's Degree in Advertising under her belt, she was Professor for a Day at The Hong Kong Polytechnic University's School of Hotel and Tourism Management and a founding member of Triptease's Hotel Heroes Council, a group of trusted experts sharing their experience and knowledge with the aim of educating and empowering the hotel industry. Blessy spearheads the development of homegrown brands and zero-to-hero Direct Booking success stories of Discovery Hospitality, the trailblazing Filipino hotel management company behind some of the most iconic and award-winning properties in the Philippines' vibrant destinations.   

Day 3: April 9th, 2025

11:40 AM INTERACTIVE WORKSHOP: Capitalizing on Solo Travel and Other Trends Shaping 2025

There’s a growing segment of travelers seeking meaningful social reconnection and prefer the solitude of solo journeys. This emerging group presents a new potential customer segment for digital marketers and guest experience teams. 

However, the challenge lies in effectively identifying, targeting, and acquiring this audience. 

Join this interactive workshop to crowdsource ideas for reaching these travelers. Explore other key travel trends as well, such as eco-conscious tourism, immersive and authentic travel, food-centric adventures, and more. 

Key Takeaways: 

  • Discovering innovative strategies to target and engage solo and socially reconnected travelers 
  • Learning how to tap into eco-friendly and authentic travel trends to drive brand growth 
  • Generating ideas for personalizing the guest experience to meet evolving traveler needs 

Check out the incredible speaker line-up to see who will be joining Blessy.

Download The Latest Agenda