Elias Assaf

Join us for an insightful session led by former Disney colleagues who will walk through the journey of utilizing population modeling and data-driven personas to create personalized travel experiences. 

Drawing from their innovative work at Disney, they'll explore how different travel use cases are supported by data, revealing how digital signals can tailor experiences for various traveler personas. From providing compelling reasons to book a hotel to enhancing the appeal of a cruise, this session will demonstrate how advanced analytics and personalization can drive deeper engagement and increase bookings.