Jason Pirock

Head of Marketing Springboard Hospitality

Jason Pirock is Head Of Marketing for Springboard Hospitality. During his time as Vice president of Marketing for Aparium Hotel Group, Pirock was responsible for multi-channel marketing strategy, customer acquisition and growth for the Aparium brand, along with their 20+ hotels, restaurants, and rooftops. He oversaw digital and traditional marketing, public relations, creative services, reputation management, social media, reporting and analytics.  Pirock was the Regional Director of Field Marketing for Hyatt Hotels, and he’s also held senior corporate roles at Brookfield Retail (formerly GGP), Sears and Target. His professional successes all showcase a similar strength: he builds transformative programs from scratch. Whether it's revamping promotional spaces in retail environments, creating innovative toolkits for hotel brands, or building Aparium’s marketing department from the ground up, he’s taken a vision and turned it into a well-oiled machine.  A Chicago native, Pirock is passionate about his community. He currently serves as a Governing Board Member for The Simple Good, where he co-leads marketing and fundraising efforts for youth art programming. He’s also a member of The CMO Club, an Advisor for TapOnIt and sits on the Advisory Council for the Brand Innovators Labs. Those who know him well also know he’s a Bloody Mary connoisseur - feel free to ask him for a recommendation.