Nancy Johns

Head of Marketing JC Resorts

Nancy recently joined JC Resorts, where she leads the marketing strategy. JC Resorts is a premier resort owner and operator, redefining luxury and lifestyle hospitality through innovation, exceptional experiences, and world-class service.

Nancy was recently recognized in New York as one of the 2024 HSMAI Top 25 Extraordinary Minds in Sales, Marketing & Revenue, an honor awarded by her industry peers. She also serves as the 2025 HSMAI Marketing Board Chair, following her role as Co-Chair in 2024 where she is dedicated to shaping the future of the hospitality marketing landscape.

Previously, Nancy served as Senior Vice President of Marketing at Crescent Hotels & Resorts. Her focus was on aligning marketing technology with business strategy to drive revenue and brand growth across a diverse portfolio of properties. Under her leadership, the team optimized marketing channels, leading to sustained well above-market revenue growth.

Earlier in her career, as Corporate Director of eCommerce at Pyramid Hotel Group, Nancy developed expertise in SEO, paid search, and email marketing, leveraging large-scale data analysis and team training to drive performance. Her strategic initiatives led to measurable revenue growth and positioned the organization as a leader in digital marketing innovation. With a career defined by visionary leadership, data-driven strategy, and a passion for hospitality marketing, Nancy continues to drive innovation and success in the industry.

Day 1: April 7th, 2025

12:50 PM PANEL DISCUSSION: Empowering Travel Leadership: Key Insights for Succeeding Using Gen AI

The excitement around generative AI is bringing fresh challenges and opportunities to the travel industry. As travel leaders look to implement this powerful technology, it’s critical to ask the right questions and thoroughly prepare to navigate its complexities.

Hear from travel leaders who have implemented or are planning to implement Generative AI within their organization and gain critical insights to guide YOUR journey.

Our expert panel will cover:

Developing AI principles for your organization in the absence of regulations
Utilizing AI to create efficiencies across the organization, i.e. streamlining operations
Ensuring employee adoption at a time when employees worry AI might replace their jobs
Addressing data privacy and security concerns specific to AI implementations

Day 2: April 8th, 2025

9:40 AM PANEL DISCUSSION REMIX: Strategic Investments: Where Should You be Investing Your Marketing Budget in 2025/26?

Digital marketing is evolving faster than ever, and travel brands need to stay nimble and capitalize on new opportunities. Investing in traditional channels like social media, email, and paid media and platforms remain important but what other strategies can set you apart in an increasingly competitive space?

Is SMS marketing gaining traction as a direct and personal way to engage travelers? And how does Google Performance Max stack up against the stalwart Google Ads in driving bookings and visibility?

This panel will uncover actionable strategies to help travel marketers maximize their budgets and results, even in a challenging economic climate. Key discussion points include:

Boosting brand visibility by partnering with OTAs
Optimizing ROI through strategic spend on Meta and Google
Leveraging both established and emerging channels to maintain a competitive edge

Check out the incredible speaker line-up to see who will be joining Nancy.

Download The Latest Agenda