Nancy Johns

Head of Marketing JC Resorts

Nancy recently joined JC Resorts, where she leads the marketing strategy. JC Resorts is a premier resort owner and operator, redefining luxury and lifestyle hospitality through innovation, exceptional experiences, and world-class service.  

Nancy was recently recognized in New York as one of the 2024 HSMAI Top 25 Extraordinary Minds in Sales, Marketing & Revenue, an honor awarded by her industry peers. She also serves as the 2025 HSMAI Marketing Board Chair, following her role as Co-Chair in 2024 where she is dedicated to shaping the future of the hospitality marketing landscape.  

Previously, Nancy served as Senior Vice President of Marketing at Crescent Hotels & Resorts. Her focus was on aligning marketing technology with business strategy to drive revenue and brand growth across a diverse portfolio of properties. Under her leadership, the team optimized marketing channels, leading to sustained well above-market revenue growth.  

Earlier in her career, as Corporate Director of eCommerce at Pyramid Hotel Group, Nancy developed expertise in SEO, paid search, and email marketing, leveraging large-scale data analysis and team training to drive performance. Her strategic initiatives led to measurable revenue growth and positioned the organization as a leader in digital marketing innovation.  

With a career defined by visionary leadership, data-driven strategy, and a passion for hospitality marketing, Nancy continues to drive innovation and success in the industry.

Tuesday, March 24 2026

12:45 PM Pick Your Destination Roundtables

Sit down with your peers from across the travel industry in an informal setting. Together, you’ll dig into pressing challenges, share strategies, and exchange perspectives tied directly to the table’s theme—walking away with insights you can put into practice.

Table #1: How to Go Beyond Pilots and Operationalize AI at Scale

Nicola Smith, Senior AI Program Strategist - Southwest

Table #2: New Strategies For Optimizing Personalization and Customer Segmentation

Table #3: Cracking the Attribution Code for the New Discovery Landscape

Nancy Johns, Head of Marketing, JC Resorts

Table #4: Guiding Change Management to Upskill Teams and Embed New Workflows

Among the topics

Winning Loyalty When Price Drives Traveler Choice

Protecting Profitability in a Price-Sensitive Market: Balancing Value, Visibility, and Direct Conversion

Capturing Travelers as Social Discovery Becomes the New Booking Funnel

Beyond the Inbox: Rethinking Top-of-Funnel Engagement

Wednesday, March 25 2026

11:20 AM Keynote Panel Discussion: Connected Touchpoints: Building Brand Confidence Across a Fragmented Travel Journey

Today’s travelers move across web, social, mobile, contact, and on-property interactions as they plan, book, and experience their trips. When these touchpoints fall out of sync with the brand promise, trust erodes and conversion slows, especially in a complex booking journey.

Explores how travel brands are keeping the experience consistent as guests navigate channels and stages. Leaders will discuss how to align communication and expectations across channels, connect digital and human touchpoints, and ensure that the experience travelers receive reflects the promise made upfront. When touchpoints feel connected, travelers gain confidence, move forward more easily, and arrive better prepared, strengthening satisfaction and repeat behavior.

Tune in as travel leaders share how they are:

Keeping messaging and experience consistent across digital and human touchpoints
Strengthening brand confidence with clear, timely, expectation-setting communication
Reducing friction as guests move between channels and stages of the journey
Creating connected experiences that support satisfaction, repeat visits, and long-term loyalty

Check out the incredible speaker line-up to see who will be joining Nancy.

Download The Latest Agenda