Sara Harper

Digital marketing is evolving faster than ever, and travel brands need to stay nimble and capitalize on new opportunities. Investing in traditional channels like social media, email, and paid media and platforms remain important but what other strategies can set you apart in an increasingly competitive space? 

Is SMS marketing gaining traction as a direct and personal way to engage travelers? And how does Google Performance Max stack up against the stalwart Google Ads in driving bookings and visibility? 

This panel will uncover actionable strategies to help travel marketers maximize their budgets and results, even in a challenging economic climate. Key discussion points include: 

• Boosting brand visibility by partnering with OTAs 
• Optimizing ROI through strategic spend on Meta and Google 
• Leveraging both established and emerging channels to maintain a competitive edge