Suzanne Lyons

Director of eCommerce Best Western

With over 25 years of digital marketing experience and more than a decade in the hospitality industry, Suzanne brings a wealth of expertise in driving online performance and customer engagement. As the Director of Optimization for BWH Hotels, a global brand with over 4,000 properties ranging from economy to luxury, Suzanne leads strategic initiatives that enhance the guest experience and maximize digital conversions across the brand's websites.   Specializing in A/B testing, SEO optimization, and personalized web experiences, Suzanne is at the forefront of innovation in digital marketing within the hospitality sector. By leveraging data-driven insights and cutting-edge technology, they have helped shape Best Western’s digital presence to better serve travelers worldwide.