Suzanne Lyons

Director of eCommerce Best Western

With over 25 years of digital marketing experience and more than a decade in the hospitality industry, Suzanne brings a wealth of expertise in driving online performance and customer engagement. As the Director of Optimization for BWH Hotels, a global brand with over 4,000 properties ranging from economy to luxury, Suzanne leads strategic initiatives that enhance the guest experience and maximize digital conversions across the brand's websites.   Specializing in A/B testing, SEO optimization, and personalized web experiences, Suzanne is at the forefront of innovation in digital marketing within the hospitality sector. By leveraging data-driven insights and cutting-edge technology, they have helped shape Best Western’s digital presence to better serve travelers worldwide.

Day 2: April 8th, 2025

3:40 PM PANEL DISCUSSION: Lessons Learned on the Road to a Successful Digital Transformation

Completing a digital transformation is no small feat, especially for legacy organizations who may be entrenched in outdated systems. Many are only now transitioning from legacy property management systems to modern cloud platforms. So, how do you break free from the past and leap into the future?

Join this panel discussion to gain valuable insights from real-world digital transformations.

Aligning departments—marketing, CX, and UX—for seamless collaboration
Uncovering key criteria for appropriate vendor selections
Balancing stakeholder demands and managing difficult conversations along the way
Harnessing CDPs to enhance marketing and personalize experiences
Navigating limited resources and competing priorities
Building a roadmap to drive success in the digital era

Check out the incredible speaker line-up to see who will be joining Suzanne.

Download The Latest Agenda